One Product, Multiple Solutions
Backed By Data. Informed By Expertise. Clinically Acclaimed
SHOP NOWBasic Principle is beauty that stands for mind over myth. We create multi-use skin + hair care backed by data. Get back to the basics and simplify your shelf™.
Science has proven that the healthy ingredients that benefit your skin, can also benefit your hair. Our 3-in-1 serum combines the best qualities from your moisturizer and leave-in conditioner into one, clinically proven to hydrate, smooth and nourish your skin, hair + scalp.