This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

THE LAB IS GETTING A MAKEOVER

Don't worry, we kept the good stuff inside

BUILD YOUR ROUTINE

Once we know your hair’s unique biology, we build a customized routine to match. There’s no guesswork, just great hair.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

HOW IT WORKS

step 1

Analyze your hair

Use our 2-minute AI-Powered Diagnostic Tool to analyze your hair's biology and understand your needs.

 

step 2

Select your bases and doses

Our analysis prescribes the perfect bases and doses tailored to your unique hair biology from over 1,000 possible combinations.

 

STEP 3

Personalize your formula

Add up to 3 unique doses per base to create your personalized formula. Then close the cap, give it a shake and get ready for great results!

 

WHAT SETS US APART

Clean +

Conscious

Free from ingredients that are harmful to you and the planet.

Signature

Scent

Transports you to a tropical resort with every use.

Routine Customized

to Your Biology

Meets the unique needs of your hair and scalp.

1000+ AI-Powered

Combinations

2-minute AI diagnostic prescribes your ideal product mix.

Analyze your hair

REMOVE THE GUESSWORK

Hair care is not one size fits all. Your hair’s health is a function of many factors — texture, type, breakage, frizz, treatments, styling tools, pollution — explore some of our favorite routines and find out what works for you.

Abigail’s Routine

TIKTOK MADE ME BUY IT

PRESS HIGHLIGHTS

“Best Value Custom Shampoo”

Cart

Congratulations! Your order qualifies for free shipping Spend $35 for free shipping
No more products available for purchase

Your cart is empty

Looks like you haven't added anything to your cart yet