GET NOTICED. OR DON'T.

camo is back

GET NOTICED. OR DON'T.

More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

shop now

sportswear

WEARABLE PIECES. FOR LIFE.

shop now

BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

Keep Up With BettyStyle™ Posts.

  1. Read more: OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.
    OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

    OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

    Read more
  2. Read more: OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.
    OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

    OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

    It's that interesting time of year. Most of the USA is looking for winter to end and spring / warmer days ahead. If I'm being honest, I'm no differ...
    Read more
  3. Read more: WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.
    WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

    WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

    As we pause to reflect on this International Women's Day 2025, I’d like to share some personal thoughts on what this day means to me as the fo...
    Read more
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and Army.

💣 Go Army when you wanna play it cool and crush it in the dirt.


⚡ Rock White for that clean, fierce, road or tri vibe.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAIGet kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and Army.

💣 Go Army when you wanna play it cool and crush it in the dirt.


⚡ Rock White for that clean, fierce, road or tri vibe.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and ARMY.

💣 Go Army when you wanna play it cool and crush it in the dirt.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAIGet kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and ARMY.

💣 Go Army when you wanna play it cool and crush it in the dirt.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAIGet kitted. Get noticed. Or don’t.

Camo is back, babes 💥

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Camo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAICamo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Our 2018 Squad Camo is back. Reimagined for 2025. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo
#notmadewithAIOur 2018 Squad Camo is back. Reimagined for 2025. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo
#notmadewithAI
Camo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAICamo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Roll call for Betty's Badass Boot Camp: grab your ride-or-dies, book that tropical escape, and let’s turn paradise into our sweat-soaked playground. Bikinis. Bikes. Besties. Repeat.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewprettyRoll call for Betty's Badass Boot Camp: grab your ride-or-dies, book that tropical escape, and let’s turn paradise into our sweat-soaked playground. Bikinis. Bikes. Besties. Repeat.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
Badass fitness girlies be like 💁‍♀️Text the besties, book the tropics, pack the all the cute fits. Sunshine, sweat, serious squad goals. 🌴 Workout.🍹 Laughs. On repeat.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewprettyBadass fitness girlies be like 💁‍♀️Text the besties, book the tropics, pack the all the cute fits. Sunshine, sweat, serious squad goals. 🌴 Workout.🍹 Laughs. On repeat.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
Calling all badass fit babes: Grab your ride-or-dies, book that tropical escape, and turn paradise into your sweat-soaked playground.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewprettyCalling all badass fit babes: Grab your ride-or-dies, book that tropical escape, and turn paradise into your sweat-soaked playground.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
GRWM: Pretty Girls Ride Edition 🚴‍♀️💋

Badass. Strong. Pretty. 
Why choose one when you can be all three? 💥

Suit up in cycling kits that turn heads + crush miles. Built to perform. Designed to slay. Spring training never looked so fierce. 🔥 

Megan wears the Urban Long Sleeve Thermal Jersey + Urban Gravel Bib Short + Signature Socks in Navy.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #PrettyFeminine #GRWM #cycling #cyclinggirlsGRWM: Pretty Girls Ride Edition 🚴‍♀️💋

Badass. Strong. Pretty. 
Why choose one when you can be all three? 💥

Suit up in cycling kits that turn heads + crush miles. Built to perform. Designed to slay. Spring training never looked so fierce. 🔥 

Megan wears the Urban Long Sleeve Thermal Jersey + Urban Gravel Bib Short + Signature Socks in Navy.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #PrettyFeminine #GRWM #cycling #cyclinggirls
Say hello to your new ride-or-die top. The Betty Designs Off-Road Crop Tech T is built for badassery—whether you're crushing gravel, shredding singletrack, or sprinting to the next espresso stop. With a chill, relaxed fit and a cut that screams cool, this crop brings serious style to every sweat sesh. Pair it with your fave Betty bibs for road rides, or go full dirt diva off the beaten path with your fave run shorts. Heads will turn. Legs will burn. You’ll look damn good doing it.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFastSay hello to your new ride-or-die top. The Betty Designs Off-Road Crop Tech T is built for badassery—whether you're crushing gravel, shredding singletrack, or sprinting to the next espresso stop. With a chill, relaxed fit and a cut that screams cool, this crop brings serious style to every sweat sesh. Pair it with your fave Betty bibs for road rides, or go full dirt diva off the beaten path with your fave run shorts. Heads will turn. Legs will burn. You’ll look damn good doing it.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFast
BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

Refine Your Style. Redefine Yourself.
#BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury 
#normcore #aprèssport 

Kenn wears the Long Sleeve Crew in black (also available in lilac) + 90s Brief. Tap image to shop.BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

Refine Your Style. Redefine Yourself.
#BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury 
#normcore #aprèssport 

Kenn wears the Long Sleeve Crew in black (also available in lilac) + 90s Brief. Tap image to shop.
How will you slay your 2025 season both on + off the race course? Slay in our iconic Do Epic Shit® Collection. 

Kelsey wears the Do Epic Shit Dirty Pastel Sleeveless One Piece Trisuit. Matching runners optional.

#BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered
65wHow will you slay your 2025 season both on + off the race course? Slay in our iconic Do Epic Shit® Collection. 

Kelsey wears the Do Epic Shit Dirty Pastel Sleeveless One Piece Trisuit. Matching runners optional.

#BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered
65w
Season opener tomorrow @ironmantri Oceanside 70.3 + the Squad is ready. New year. New kit. 
#nevermissaday @curadperformanceseries
@envecomposites 
@sailfish_triathlon 
@drinkag1 
@hyperice 
@omiustech 
@roka 
@goodlife_brandsSeason opener tomorrow @ironmantri Oceanside 70.3 + the Squad is ready. New year. New kit. 
#nevermissaday @curadperformanceseries
@envecomposites 
@sailfish_triathlon 
@drinkag1 
@hyperice 
@omiustech 
@roka 
@goodlife_brands
Perform and turn heads in the Goddess Collection—a fusion of runway-inspired couture, hyper-feminine aesthetics, and bold performance. Featuring abstract art, jewel details, and chain accents, this collection is designed for women who refuse to blend in.

From triathlon race suits and swimwear to cycling kits and run separates, every piece is crafted from elite performance fabrics built for speed, endurance, and style. Whether you're training, racing, or hitting the gym, our gear is designed to move with you—and make a statement.

Unleash your inner badass. Own your endurance game with apparel as fierce as you are. 

Shop the Goddess Collection now. #PrettyFast #BadAssIsBeautiful
#DoEpicShit #EnduranceCouture
#stylishAF #everyBODYisabetty
#KitGame #DisruptTheRaceCourse
#femalefounded #commmunitypowered #newkitday #goddessPerform and turn heads in the Goddess Collection—a fusion of runway-inspired couture, hyper-feminine aesthetics, and bold performance. Featuring abstract art, jewel details, and chain accents, this collection is designed for women who refuse to blend in.

From triathlon race suits and swimwear to cycling kits and run separates, every piece is crafted from elite performance fabrics built for speed, endurance, and style. Whether you're training, racing, or hitting the gym, our gear is designed to move with you—and make a statement.

Unleash your inner badass. Own your endurance game with apparel as fierce as you are. 

Shop the Goddess Collection now. #PrettyFast #BadAssIsBeautiful
#DoEpicShit #EnduranceCouture
#stylishAF #everyBODYisabetty
#KitGame #DisruptTheRaceCourse
#femalefounded #commmunitypowered #newkitday #goddess
Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. 

Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere. 
Be #PrettyFast.

Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Tap image to shop.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #newkitday #goddess #triathlontrainingPerform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. 

Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere. 
Be #PrettyFast.

Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Tap image to shop.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #newkitday #goddess #triathlontraining