HOW IT WORKS
step 1
Analyze your hair
Take our 2-minute test to analyze your hair's biology and understand your needs.
step 2
Select your bases and doses
Our analysis prescribes the perfect bases and doses tailored to your unique hair biology from over 1,000 possible combinations.
STEP 3
Personalize your formula
Add up to 3 unique doses per base to create your personalized formula. Then close the cap, give it a shake and get ready for great results!
BUILD YOUR ROUTINE
Once we know your hair’s unique biology, we build a customized routine to match. There’s no guesswork, just great hair.
- Shampoos
- Conditioners
- Leave-In Conditioners
- Doses
REMOVE THE GUESSWORK
Hair care is not one size fits all. Your hair’s health is a function of many factors—texture, type, breakage, frizz, treatments, styling tools, pollution— explore some of our favorite routines and find out what works for you.
- Meet Micah
- Meet Haley
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- Meet Abigail
- Meet Ashley